Sinner, the love that moves the sun and presales: the effect of his climb to success is increasingly tangible.
It would not make headlines if it was only the Italian public that supported and hailed him. It is a foregone conclusion, on the other hand, that the inhabitants of the Bel Paese root for an Italian tennis player. What is striking, however, is that Jannik Sinner has everyone in agreement and has legions of supporters scattered to the four corners of the globe.
Everyone loves him, everyone bows before his immeasurable talent. Including the one who should have reacted badly, in theory, to his victory in Florida. We’re talking about Carlos Alcaraz, who with the South Tyrolean’s triumph in Miami slipped from the second step of the podium and landed on the third. There are not too many points separating them, but the Iberian is now fully aware that Jannik is now a tough opponent. He always has been, but now that he has started winning whatever comes his way, he is even more so. And this has had devastating consequences, in a good way of course, everywhere.
We have known for some time that Sinner mania has exploded in all latitudes and that no one is immune to the sporting “allure” of this all-star champion. The effects of his rise are visible, tangible, but there is one piece of data that, more than any other, captures well the consequences and repercussions of the extraordinary path he has taken.
Sinner, a “brand” that works great
Italy’s goalkeeper, Guglielmo Vicario, said that “when Sinner plays, it’s like when the national team plays: unless there are unavoidable commitments, you watch Jannik.” And that is why the presale figures for the Rome Internationals incontrovertibly certify the love everyone has for the red fox.
Compared to 365 days ago, 50% more tickets were sold. Tickets for the men’s final on May 19 have sold out because everyone believes and hopes, evidently, that they will be able to see their blue darling play live. And win, perhaps, since it has been since 1976 that an Italian has not won at the Foro Italico. Ticket sales for the Finals in Turin are also flying, registering a 146 percent increase over 2023.
“He’s breaking all the records, which we hadn’t even dreamed of because we didn’t think it could happen so fast,” said Angelo Binaghi, president of the Italian Tennis and Padel Federation. “Now I think he has to rest in order to get to the five, six most important dates of the season at his best: he will be the favorite, if in optimal condition. “