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Sinnerism is a universal language: data crosses all boundaries

by Michael

Sinner, there is one piece of data that confirms that certain phenomena are universal: these numbers will make you jump out of your chair.

To stop at the final result alone would be unfair. And it would not do justice, above all, to one of the most epic rides in recorded tennis history: that, namely, of Jannik Sinner at the Finals.

In the end, it was King Novak Djokovic who prevailed on the cement of Turin, but his victory does nothing to detract from the merits that must necessarily be given to the phenomenal South Tyrolean. An unprecedented champion who has broken one record after another and who, in addition to having tarred several of the big boys in the competition, including Nole himself 5 days earlier in the group stage, has succeeded in the not simple attempt to bring millions of people closer to the sport.

There is undoubtedly his hand, but not only his, in the fact that tennis mania has exploded in Italy, just as it is also thanks to him that the Nitto Atp Finals have held sway like never before on social networks. Nothing else has been talked about in the week that we have now left behind us. Like it was the European Championships, but no, even the World Cup.

Sinner puts everyone in agreement: he’s talked about at any latitude

There is one figure that, beyond the tangible objectivity of this statement, explains the Sinner phenomenon in numerical terms. We refer to that calculated by Ansa and DataMediaHub and published in recent hours on the agency’s website.


Analyzing the online conversations between last November 12, the day Sinner made his debut at the Pala Alpitour against Stefanos Tsitsipas, and the final, it was possible to see how massively and in what form Jannik’s exploits were talked about. In this time frame Sinner was mentioned online something like 345 thousand times by 34 thousand different users, whose posts involved a total of 2.3 million people actively participating in the conversations. Some with comments, others only by sharing, and finally others through likes and reactions. Not everyone participated “physically” in the conversations, but it is estimated that the posts on Sinner still reached 5.6 million users.

All over the world, as if that were not enough, since it is evident that Sinnerism has now become a universal “language” in these Turin days. Italians have obviously made a greater contribution to the cause, but Spaniards, Americans, French and so on and so forth have also spoken about it. And all positively, a sign that the detractors have finally left the scene.

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