Unbelievable Sinner, the numbers released will astound you: a new record for the San Candido champion, it’s official.
Hordes of fans of all ages and nationalities facing endless queues just to snatch a selfie and an autograph from him. Thousands of posts, every day, with his name in the hashtag. And again, front pages, in-depth reports, interviews, you name it. In short, it is not easy to translate into figures the interplanetary success of the red fox from San Candido, a tennis player who is making everyone dream with his masterstrokes and the passion he pours into the sport of which he is an absolute champion.
Today we want to run the numbers, though. And to do so we will make use of the press release issued by Sky in the past few days. A release that perfectly tells and summarizes what is happening in Italy, the credit for which, try to say otherwise, is also and above all Jannik Sinner’s. Not least because now, finally, it’s official: the South Tyrolean tennis player has broken a new record and it’s all in black and white.
“That tennis is an increasingly solid pillar of the House of Sport,” reads the above note, “is also demonstrated by the numbers: on Sky, the ability to catalyze the public’s attentions thanks to great matches has in fact grown 135 percent compared to last year, effectively bringing the sport to 22 percent of Sky Sport’s overall ratings. Suffice it to say that on the dedicated Sky Sport Tennis channel alone, daily unique contacts have essentially doubled (+87%) compared to the same period in 2023, reaching 665 thousand during tournaments.” .
Sinner man of records: it’s all black on white
“A week of tennis – it is still written in the statement – gathers on average in front of the TV 1 million 883 thousand unique viewers, +67% compared to a year ago. Very high especially the numbers of daily unique viewers of the three ATP Masters 1000 played so far: 3.4 million for Indian Wells, 4.3 million for Miami and 3.7 million for Monte-Carlo. “
“In addition, as many as 3 of the 6 most watched tennis matches ever in Sky’s history are also from 2024: the Miami Masters 1000 final between Sinner and Dimitrov and the semifinals of the Monte-Carlo Masters 1000 (Sinner-Tsitsipas) and Miami Masters 1000 (Sinner-Medvedev).” There is no doubt, in short, that the surge in Sky’s numbers fully reflects the progressive but exponential growth of the world number 2, who has starred in half of the best matches in Sky’s history-a crazy record, which is just a taste.
And it’s not over yet, so much so that the pay TV giant has a new surprise in store for tennis fans. The new hypertechnological studio with augmented reality will give viewers the chance to immerse themselves even more in the magical world of Sinner & Co. We are just at the beginning, then: the best is yet to come.
